Websites, like the Internet itself, are always changing. What was effective five years ago isn’t as effective today. Likewise, what is working well today may not work so well tomorrow. With this in mind, here are some website trends that you should watch for in 2017.
No business wants its website to look like something that someone cobbled together in their basement. Rather, businesses want a website that screams of professionalism and a technologically-savvy staff. One thing that is evolving is the typeface that websites use.
One significant change is that many websites are beginning to use serif typefaces. Previously, websites steered away from serifs because the thin components to some of the letters caused text to become unreadable on low definition devices. However, with the increased use of high-def devices by consumers, businesses are feeling more confident about using serif typefaces. This sets them apart from the competition, and gives them an “edgy” feel that many consumers—especially Millennials—are attracted to.
Traditionally, most websites have featured pictures and text displayed against a lighter background. However, an evolving trend is taking place that encourages businesses to use darker backgrounds. This is a good way to set your website apart from the legions of other sites out there, but you do have to take some care in the transition: if you neglect to commensurately adjust your font color or adjust the borders on your pictures, the result can be a website that is difficult to read. Given the notoriously fickle nature of web surfers, that’s not a gamble you want to take.
Traditionally, websites have used solid background colors for their landing pages. However, a newer trend is to set the background using geometric shapes—squares, triangles, and even circles. Done properly, this can be a way to set your website apart and even encourage user interaction with it.
Some website designers use geometric shapes to draw the users’ eyes towards a desired part of the site. For example, putting a circle behind a product description lends the impression that the description is an integral part of the website experience. This can lead to increased sales and longer stays on your website.
Implementing these emerging trends requires diligence, technological know-how, and an understanding of the way consumers look at websites. Let JAZ Design Company assist you with keeping your website on the cutting edge of today’s marketing trends.
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