Social Media. Even the phrase is relatively new. Just a few short years ago, a business only had to be concerned with having a decent website. Generally speaking, that was enough for online success. Then social media arrived on the scene.
At first, most people didn’t give too much thought to the various sites that let users collect and share photos (and comments relating to the same). And, for a few years, there were only a few major social media sites.
Then, as is the case with most successful ideas, the social media scene exploded. People began spending more and more time on various social media sites, and the number of those sites continued to climb. Today, there are several major social media sites and countless smaller ones.
With so many social media sites, it can be tempting for a business to simply ignore social media and instead focus on other ways of marketing. However, this is simply not an option in today’s always-connected world. If your business is going to succeed, you must have a healthy social media presence.
However, given the number of social media sites—and the number of businesses vying for consumers’ attention on those sites—this is not always an easy feat. Several years ago, a business could satisfy itself by occasionally making a post on one or two social media sites. In comparison, today, many businesses have full-time employees dedicated to managing the company’s social media presence.
If this all seems a bit overwhelming to you, the good news is that we are here to help. We have been managing social media campaigns since the very beginning of the social media movement. We have seen major social media changes, and we have adjusted our strategies accordingly. Now, we can put our expertise to work for you.
Today, more than ever, it is important to not only have a social media presence, but to cultivate that presence and know how (and when) to make posts, update statuses, and create informative (and alluring) posts.
While many businesses focus on search engine optimization (and to be sure, SEO is a profitable way to spend your advertising dollar), some industries actually find that social media campaigns bring in more revenue per dollar spent. The simple truth is this: today’s business will ignore social media at its own peril, and to its great loss.
Let us help you maximize the return on your advertising dollars. Contact us today about a social media campaign.
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