Getting a potential customer to trust you is a crucial part of the sales process. If a customer believes that you know what you’re talking about, he or she is much more likely to listen to you and purchase your good or service. Unfortunately, it can be challenging convincing visitors to your website that you are any better than the competition. One way you can do this is through a smart social media campaign.
Let’s face it: in today’s world of Internet marketing, every serious business has at least one social media account. While the most well-known social media site is Facebook, others, such as Twitter can be extremely useful, too.
Using social media is a must if you are going to keep pace with the competition. Given that virtually every person who purchases goods and services online has at least one social media account, a smart social media campaign should be one of the primary focuses of your marketing efforts.
The best way to use social media to build trust is by becoming a subject-matter expert in your field. You should engage with consumers on a regular basis, and you should post material that they will use.
Instead of posting something that simply says, “Our company is the best!” you should endeavor to provide social media posts that have real content in them. For example, if your business sells cleaning supplies, you should post updates with helpful tips on things like removing stains, protecting clothing from dirt, and other similar matters.
Whatever market you operate in, you should become an expert in that market, and you should strive to become known as the “go-to” place for information on that. In a perfect world, consumers who have a question about your area would go to your website and search there rather than using a search engine to canvass the entire Internet. As such, your goal should be to post content that is (1) helpful; and (2) regular—posting one thing and then neglecting your social media account for weeks afterwards will likely not get you anywhere.
Engaging in an effective social media campaign can be challenging. How do you know what consumers are—and are not—looking for? To this end, you are well-served to consult a company that specializes in social media campaigns.
At JAZ Design Company, we know social media. We know how users operate, and we know what they look for. Let us help you with your social media campaign today!
For more information about how to drive more inbound traffic to your website to generate more leads download your free ebooks and contact us directly.