SEO & PPC - JAZ Design Company, Inc.

Search Engine Positioning and Reporting using proven, ethical SEO techniques...

	JAZ Design Company uses various techniques to gain rankings on the major search engines for targeted search terms. Utilizing these techniques has been successful in achieving top rankings for targeted search terms while increasing traffic to our clients' web sites. Since 1999 we have been optimizing websites and increasing search engine placement for our clients. Search Engine Results Pages (SERPs) positioning is developed by analyzing the content of the website and optimizing pages for pre-determined search terms. Monthly reporting determines the level of effectiveness, demonstrating where to place focus going forward. This analysis is used to optimize pages where necessary. It is important to focus on this monthly due to the frequent changes in the requirements by the various Search Engine Companies. Web Site Promotion and Link Building Promoting your web site is very important. There are a number of ways to drive traffic to web sites. JAZ Design Company will analyze your current situation and determine what methods will work best and on which sites it is worth buying links. Each business is different so we will research this with your market and goals in mind. Directory Listings Directories are a valuable resource for targeted click thru traffic and also to help your link popularity for search engine placement. JAZ Design Company will analyze your current situation and make recommendations for improving your directory listing campaigns. Email Marketing Sending quarterly or monthly newsletters about news and specials offered by your business is an effective way to get people to visit your website and increase awareness. The cost is minimal for the potential return. With our hosting service JAZ Design Co offers one mailing list management tool to capture subscribers and distribute plain text or html emails to your subscriber list. Functionality would be added to the website to capture email addresses in the form of a “Sign Up for Our Mailing List” link.
Advertising Implementation Getting More Traffic to Your Website Pay-Per-Click advertising (PPC) – 15% management fee, $100/month minimum budget After establishing your monthly budget, we set up an account in the ReachLocal network which is managed by JAZ Design Company, Inc. ReachLocal drives targeted internet searchers to your website and tracks how many potential customers access the site. In addition, ReachLocal can determine at what level the customer interacts with the business via the computer or the telephone. ReachLocal has aggregated large sources of local and national search traffic from major publishers such as Google, Yahoo, MSN and Verizon which represent hundreds of search engines including Yahoo, MSN, AOL, Ask Jeeves, and SuperPages. ReachLocal facilitates placements across the major publishers and has layered in many value-added services including campaign optimization and comprehensive call and email tracking. ReachLocal's patent pending reverse proxy platform enables activity on your web site and phone activity from the ad campaign to be tracked and reported without any changes directly to your website or your phone system. The ReachLocal platform automatically creates proxied versions of all pages on the site. Phone numbers and e-mail links are automatically switched to campaign-specific tracking phone numbers and e-mails so that ALL activity can be tied back to the ReachLocal campaign. This requires NO work on behalf of your webmaster because ReachLocal's system filters and reassembles each user session for every unique search engine advertisement viewer. ReachLocal uses this “reverse proxy” technology to track phone calls, e-mails, any registrations/forms, and click-throughs so that you can track ROI from your ReachLocal advertising campaign.

JAZ Design Company uses various techniques to gain rankings on the major search engines for targeted search terms. Utilizing these techniques has been successful in achieving top rankings for targeted search terms while increasing traffic to our clients' web sites. Since 1999 we have been optimizing websites and increasing search engine placement for our clients.

Search Engine Results Pages (SERPs) positioning is developed by analyzing the content of the website and optimizing pages for pre-determined search terms. Monthly reporting determines the level of effectiveness, demonstrating where to place focus going forward. This analysis is used to optimize pages where necessary. It is important to focus on this monthly due to the frequent changes in the requirements by the various Search Engine Companies.

Web Site Promotion and Link Building

Promoting your web site is very important. There are a number of ways to drive traffic to web sites. JAZ Design Company will analyze your current situation and determine what methods will work best and on which sites it is worth buying links. Each business is different so we will research this with your market and goals in mind.

Directory Listings

Directories are a valuable resource for targeted click thru traffic and also to help your link popularity for search engine placement. JAZ Design Company will analyze your current situation and make recommendations for improving your directory listing campaigns.

Email Marketing

Sending quarterly or monthly newsletters about news and specials offered by your business is an effective way to get people to visit your website and increase awareness. The cost is minimal for the potential return.

With our hosting service JAZ Design Co offers one mailing list management tool to capture subscribers and distribute plain text or html emails to your subscriber list. Functionality would be added to the website to capture email addresses in the form of a “Sign Up for Our Mailing List” link.

Advertising Implementation
Getting More Traffic to Your Website

Pay-Per-Click advertising (PPC) – 15% management fee, $100/month minimum budget

After establishing your monthly budget, we set up an account in the ReachLocal network which is managed by JAZ Design Company, Inc. ReachLocal drives targeted internet searchers to your website and tracks how many potential customers access the site. In addition, ReachLocal can determine at what level the customer interacts with the business via the computer or the telephone.

ReachLocal has aggregated large sources of local and national search traffic from major publishers such as Google, Yahoo, MSN and Verizon which represent hundreds of search engines including Yahoo, MSN, AOL, Ask Jeeves, and SuperPages. ReachLocal facilitates placements across the major publishers and has layered in many value-added services including campaign optimization and comprehensive call and email tracking.

ReachLocal's patent pending reverse proxy platform enables activity on your web site and phone activity from the ad
campaign to be tracked and reported without any changes directly to your website or your phone system. The ReachLocal platform automatically creates proxied versions of all pages on the site. Phone numbers and e-mail links are automatically switched to campaign-specific tracking phone numbers and e-mails so that ALL activity can be tied back to the ReachLocal campaign. This requires NO work on behalf of your webmaster because ReachLocal's system filters and reassembles each user session for every unique search engine advertisement viewer.

ReachLocal uses this “reverse proxy” technology to track phone calls, e-mails, any registrations/forms, and click-throughs so that you can track ROI from your ReachLocal advertising campaign.